Grace Carter

Grace Carter is a dynamic entrepreneur, visionary leader, and mother of two, renowned for her innovative approach to business and her steadfast commitment to empowering women and advocating for gender equality. With over a decade of experience in brand development and strategic consultancy, Grace has established herself as a trailblazer in her field.

Grace holds a Master’s degree in English with Distinction and has gained formative experience at British Vogue, where she honed her skills in storytelling and brand management. In 2015, she founded her own brand agency, Aphra, which has since flourished under her leadership. Building on this success, Grace expanded her ventures to create The Metamorphose Group, a collective of brands that intertwine creativity, storytelling, purpose, and passion to ignite growth, foster innovation, and encourage collaboration.

Through The Metamorphose Group, Grace has curated a varied collection of brands that aim to shape a brighter world. Her work reflects her dedication to empowering women, both as a business leader and as an author, where she continues to inspire through her powerful narratives.